Whitepapers
Omnichannel Retail: Seizing Opportunities and Maximizing Profits with Data Analytics
Whitepaper
Omnichannel Retail: Seizing Opportunities and Maximizing Profits with Data Analytics
Omnichannel retailing involves establishing a presence in physical stores, e-commerce, social commerce, live commerce, and (in collaboration and competition with delivery firms) in quick commerce.
Summary
Omnichannel retail is the future. Customers are increasingly researching and purchasing products both online and offline, and are doing so through an expanding range of options: in addition to physical stores, they are using ecommerce, social commerce (Facebook and Instagram), and live commerce (TikTok and Instagram).
Industry
Retail
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