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Whitepapers

Omnichannel Retail: Seizing Opportunities and Maximizing Profits with Data Analytics

Whitepaper

Omnichannel Retail: Seizing Opportunities and Maximizing Profits with Data Analytics

Omnichannel retailing involves establishing a presence in physical stores, e-commerce, social commerce, live commerce, and (in collaboration and competition with delivery firms) in quick commerce.

Summary

Omnichannel retail is the future. Customers are increasingly researching and purchasing products both online and offline, and are doing so through an expanding range of options: in addition to physical stores, they are using ecommerce, social commerce (Facebook and Instagram), and live commerce (TikTok and Instagram).