Introduction There are five key communities with an interest in sustainability; consumers, firms, investors, institutions, and governments. Consumer attitudes are hardening, firms and investors are scrambling to get measures in place, intergovernmental bodies are taking initiatives, politicians are trying to reach a consensus. The efforts of these communities are commendable. But the analytics for sustainability […]
One reason for the success of big Pharma is superior prowess in sales and marketing. Once R&D (Research & Development) has delivered a new patented innovation with global market potential, the marketing and sales activities promote rapid global adoption and shorten the time to peak sales within the patent life. Big Pharma has long dominated […]
Hi Again! I’m back with another post on BigQuery, Power BI and Google Sheets. Today, we’ll be looking at how to connect Power BI and Google Sheets. Ideally, I’d want to create a DirectQuery connection between Power BI and Google Sheets, because the data in my Google spreadsheet changes frequently, and we need the latest […]
Introduction – Engaging Your Web Audience This note is for the CFOs of firms with a web presence and would like an outline roadmap for investing in that presence and the associated analytics. It is not addressed to people in digitally led, consumer-oriented businesses for whom digital is a strategic concern who will find other […]
If you’re the CFO of a consumer business, it’s likely your business is becoming increasingly multi-channel. Your role in balancing investments between these channels and investments in brands is therefore increasingly demanding. Understanding the trade-offs between the investments in brands and investments in the retail channels that help reach consumers, is ever more challenging. Investments in digital marketing will help build important strategic assets, such as brand equity and consumer intelligence. But the same brand equity risks being […]
