Large retail firms led the way in using cloud services to improve profitability, making improvements to the productivity of back-office functions and in facilitating omnichannel customer support. These approaches were so successful in enhancing their profitability that they are now entering the mainstream. Retailers used tools like Google Big Query to aggregate customer intelligence gathered […]

Since its launch in 2010, of its cloud-based analytics software, Chartio has acquired a substantial base of satisfied customers. However, the recent decision by its new owners, Atlassian, to withdraw Chartio from the market, requires those customers to migrate their analytics to a new tool. The deadline for this change is 1st March 2022. So, […]

While there are many ways to monitor sales force effectiveness, the actual course that any individual sales consultation takes can usually only be understood by people that are present. But this is beginning to change, and analytics can now be applied to sales consultations – both individually and in aggregate. Out of necessity, during Covid, […]

Are you interested in leveraging Google Analytics to maximise the value of your data? In this article, we’ll review the Google Data Studio and break down how data analytics is transforming business. What is a ‘Daily Active User’? A Daily Active User (DAU) represents the total number of visitors who engaged with a web product […]